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Drawing inspiration from both luxury lifestyle and street culture, DOPE's clothing and accessories have built a unique following including tastemakers and music icons alike.  The brand's initial lines and boutique built a community of like­minded individuals that saw DOPE as more than just a brand, but as a lifestyle. Self­proclaimed as the Bougie Crew, the founding members embodied DOPE's progressive style and growing presence in the streetwear industry.

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